Direct Response SEO
Who we are
YouCom Direct was launched in 2013 as YouDirectories, a specialist business directory agency created by YouCom Media.
We focus on business directory advertising because that drives local search results.
We have clients in seven EU countries including the European market-leader in self-storage.
What we do
We buy media for many companies. This allows us to buy cheaper advertising where our clients only pay for results.
We use content marketing & AMP to ensure Google finds some of the many online directories.
This ensures directory listings produce 1st page Google results displaying yellow review stars.
We practice what we preach.
This is the live social media following for YouCom Direct.
Store details change constantly. Mergers, Acquisitions, or just store promotions. There are hundreds of local directory sites. Our clients leave the work to us
You work hard on your website SEO. But is that the only result that appears on a Google search? We have years of working with media networks that operate hundreds of local directory sites. Our AMP & content marketing ensures your business listings on those sites get selected by Google for a local search.
We don’t do brand advertising. We specialise in Direct Response Marketing. Our business directory media results in a specific, measurable response from a consumer.
We buy for more than one client, so we receive discounts unavailable to brands buying directly. We just do performance marketing (you only pay when adverts perform). Unlike other directory agencies, our parent company YouCom Media is privately owned, so we’re not under pressure from equity investment firms.
Cut budget, only pay if an advert performs. We are now the official UK reseller of pay-per-lead advertising on 2 large networks of directory media. That means no other agency can offer the same pay by results advertising. Pay-per-result media delivers approx. 55% lower cost per call.
Sales, not Yext
API services like Yext only send out similar content across different sites. They don’t need to drive sales and less results show in Google because they are seen as duplicate results (identical content). But a pay-by-results listing is managed by an agency and publishers promote them because they want to be paid.
We manage local area content writers for our clients store pages and gateway pages improving their SEO. We do the same for their directory listings. Better keywords & content means more Google results.
Our parent agency YouCom Media has hundreds of consumer market researchers and blog writers to help improve your page authority for each of your store pages. This increases your external links and social shares. Higher page authority means Google chooses your store pages over your competitors.
The BT Phonebook is required by the government to be delivered to 20 million UK homes. Our clients want to go in this directory because they only pay for good quality sales leads. This produces a lower cost-per-sale than search, direct mail or outdoor. We also run local mail shots and other direct mail campaigns.
Our Marketing Handbooks are hundreds of pages of detailed research to see how your products will perform in different locations. We work with focus groups, consumer behaviour studies, surveys and predictive modelling. What research have you had from your current agency?
We are the only directory agency providing live local telephone tracking across all these countries; UK e.g. 0208 or 0203 for London; FRANCE e.g. 01 for Paris; HOLLAND e.g. 020 for Amsterdam; SWEDEN e.g. 08 for Stockholm; DENMARK e.g. 03 for København; BELGIUM e.g. 050 for Brugge; GERMANY e.g. 0211 for Düsseldorf.
We are part of a full service agency, YouCom Media. They have some of the industry’s top copywriters and art directors. The production quality is high, their dialogue very clever, the colour palette unique and the final advert, memorable.
“We have been working with YouCom Direct for a while now and really appreciate them. They have been very stable, provide insightful knowledge and deliver top quality work.
In addition, they regularly come up with suggestions to improve our business visibility and they spent the time to understand what we do so they can support us better.
We enjoy working with such a great team and certainly recommend them!”
Jean Kreusch, CFO, Shurgard Europe (Europe’s largest self-storage firm)
“We have noticed a significant increase in calls since YouCom Direct took over from our last agency and a higher conversion rate from calls to cases.”
Cavendish Employment Law, a national solicitors firm.
We believe a company’s core values are the principles and standards at the very heart of their character.
We’re a young division within the YouCom family, so we’re a real tight knit crew. We work hard, but at 11am we take a break for radio Kisstory and coffees!
Group Account Director
Senior Account Manager
Contact us via the details below. Our ambassadors are part of the wider YouCom family and also represent YouCom Direct. Our careers process is managed by our parent agency too. We look forward to working with you!
9 Devonshire Sq.
London EC2M 4YF
T: +44 20 3131 0142
Marketing & PR
Head of PR
Head of Personnel