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Since 2013

Direct Response SEO

Pay-per-lead

WHO WE ARE
YouCom Direct was launched in 2013 as YouDirectories, a specialist business directory agency created by YouCom Media. 

We focus on business directory advertising because that drives local search results. 

We have clients in seven EU countries including the European market-leader in self-storage.

WHAT WE DO
We buy media for many companies. This creates more buying power than one company buying directly.

It allows us to buy pay-per-result advertising for clients when most brands pay a set fee.

Using new AMP technology, we create & manage better versions of directory listings with visible local search results.

HOW WE DO IT
Using content marketing & AMP strategy, we direct Google to find some of the many online directories.

This ensures directory listings produce 1st page Google results displaying yellow review stars.

Our clients’ testimonials (including a CFO) confirm their call volumes and clicks are higher than before (their words not ours).

Because our clients only pay when the advertising performs, we deliver measurable ROI.

Our work creates high engagement & we practice what we preach. Here is the live follower count for YouCom Direct on social media.
 

Our Services

Business Listings
Store details change constantly. Mergers, Acquisitions, or just store promotions. There are hundreds of local directory sites. Our clients leave the work to us

Free SEO
You work hard on your website SEO. But is that the only result that appears on a Google search? We have years of working with media networks that operate hundreds of local directory sites. Our AMP & content marketing ensures your business listings on those sites get selected by Google for a local search.

Direct Response
We don’t do brand advertising. We specialise in Direct Response Marketing. Our business directory media results in a specific, measurable response from a consumer.

Save Budget
We buy for more than one client, so we receive discounts unavailable to brands buying directly. We just do performance marketing (you only pay when adverts perform). Unlike other directory agencies, our parent company YouCom Media is privately owned, so we’re not under pressure from equity investment firms.

Pay-by-results
Cut budget, only pay if an advert performs. We are now the official UK reseller of pay-per-lead advertising on 2 large networks of directory media. That means no other agency can offer the same pay by results advertising. Pay-per-result media delivers approx. 55% lower cost per call.

Sales, not Yext
API services like Yext only send out similar content across different sites. They don’t need to drive sales and less results show in Google because they are seen as duplicate results (identical content). But a pay-by-results listing is managed by an agency and publishers promote them because they want to be paid.

Content Marketing
We manage local area content writers for our clients store pages and gateway pages improving their SEO. We do the same for their directory listings. Better keywords & content means more Google results.

Mystery Shopping
Our parent agency YouCom Media has hundreds of consumer market researchers and blog writers to help improve your page authority for each of your store pages. This increases your external links and social shares. Higher page authority means Google chooses your store pages over your competitors.

Direct Mail
The BT Phonebook is required by the government to be delivered to 20 million UK homes. Our clients want to go in this directory because they only pay for good quality sales leads. This produces a lower cost-per-sale than search, direct mail or outdoor. We also run local mail shots and other direct mail campaigns.

Market Research
Our Marketing Handbooks are hundreds of pages of detailed research to see how your products will perform in different locations. We work with focus groups, consumer behaviour studies, surveys and predictive modelling. What research have you had from your current agency?

Data Marketing
We are the only directory agency providing live local telephone tracking across all these countries; UK e.g. 0208 or 0203 for London; FRANCE e.g. 01 for Paris; HOLLAND e.g. 020 for Amsterdam; SWEDEN e.g. 08 for Stockholm; DENMARK e.g. 03 for København; BELGIUM e.g. 050 for Brugge; GERMANY e.g. 0211 for Düsseldorf.

Creative Designs
We are part of a full service agency, YouCom Media. They have some of the industry’s top copywriters and art directors. The production quality is high, their dialogue very clever, the colour palette unique and the final advert, memorable.
“We have been working with YouCom Direct for a while now and really appreciate them. They have been very stable, provide insightful knowledge and deliver top quality work.

In addition, they regularly come up with suggestions to improve our business visibility and they spent the time to understand what we do so they can support us better. 

We enjoy working with such a great team and certainly recommend them!”

Jean Kreusch, CFO, Shurgard Europe (Europe’s largest self-storage firm)

Our Reviews

“We have noticed a significant increase in calls since YouCom Direct took over from our last agency and a higher conversion rate from calls to cases.”

Cavendish Employment Law, a national solicitors firm.

Our News

Search Engine Marketing

Localised content

July 2018

Copywriter: Matt Roberts, Group Account Director, YouDirectoriesEvery street is local to the people that live there.  Focusing online content on local...

Data Marketing

Personalisation

June 2018

Copywriter: Lee Bratton, Senior Account Manager, YouDirectoriesEveryone wants to personalise their look.  E-commerce has for a long time seen the bene...

Search Engine Marketing

Keyword Recruitment

May 2018

Copywriter: Matt Roberts, Group Account Director, YouDirectoriesRecruitment agencies are a good case study to examine for successful keyword use.  Whe...

Contact Us

Contact us via the details below. Our ambassadors are part of the wider YouCom family and also represent YouCom Direct. Our careers process is managed by our parent agency too. We look forward to working with you!
London

1st Floor
9 Devonshire Sq.
London
EC2M 4YF


T: +44 20 3131 0142

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Find Us

YouCom Direct
1st Floor
9 Devonshire Sq.
London EC2M 4YF
T: +44 20 3131 0142
YouCom Media UK
3rd Floor
9 Devonshire Sq.
London EC2M 4YF
T: +44 20 3130 4886
Marketing & PR
Sara Synd
Head of PR
pr.support@youcom.co.uk
HR
Jan White
Head of Personnel
hr.support@youcom.co.uk