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Since 2013

Direct Response SEO


Who we are

YouCom Direct was launched in 2013 as YouDirectories, a specialist business directory agency created by YouCom Media.

We focus on business directory advertising because that drives local search results.

We have clients in seven EU countries including the European market-leader in self-storage.

What we do

We buy media for many companies. This allows us to buy cheaper advertising where our clients only pay for results.

We use content marketing & AMP to ensure Google finds some of the many online directories. 

This ensures directory listings produce 1st page Google results displaying yellow review stars.

We practice what we preach.
This is the live social media following for YouCom Direct.

Our Services

Business Listings
Store details change constantly. Mergers, Acquisitions, or just store promotions. There are hundreds of local directory sites. Our clients leave the work to us

Free SEO
You work hard on your website SEO. But is that the only result that appears on a Google search? We have years of working with media networks that operate hundreds of local directory sites. Our AMP & content marketing ensures your business listings on those sites get selected by Google for a local search.

Direct Response
We don’t do brand advertising. We specialise in Direct Response Marketing. Our business directory media results in a specific, measurable response from a consumer.

Save Budget
We buy for more than one client, so we receive discounts unavailable to brands buying directly. We just do performance marketing (you only pay when adverts perform). Unlike other directory agencies, our parent company YouCom Media is privately owned, so we’re not under pressure from equity investment firms.

Cut budget, only pay if an advert performs. We are now the official UK reseller of pay-per-lead advertising on 2 large networks of directory media. That means no other agency can offer the same pay by results advertising. Pay-per-result media delivers approx. 55% lower cost per call.

Sales, not Yext
API services like Yext only send out similar content across different sites. They don’t need to drive sales and less results show in Google because they are seen as duplicate results (identical content). But a pay-by-results listing is managed by an agency and publishers promote them because they want to be paid.

Content Marketing
We manage local area content writers for our clients store pages and gateway pages improving their SEO. We do the same for their directory listings. Better keywords & content means more Google results.

Mystery Shopping
Our parent agency YouCom Media has hundreds of consumer market researchers and blog writers to help improve your page authority for each of your store pages. This increases your external links and social shares. Higher page authority means Google chooses your store pages over your competitors.

Direct Mail
The BT Phonebook is required by the government to be delivered to 20 million UK homes. Our clients want to go in this directory because they only pay for good quality sales leads. This produces a lower cost-per-sale than search, direct mail or outdoor. We also run local mail shots and other direct mail campaigns.

Market Research
Our Marketing Handbooks are hundreds of pages of detailed research to see how your products will perform in different locations. We work with focus groups, consumer behaviour studies, surveys and predictive modelling. What research have you had from your current agency?

Data Marketing
We are the only directory agency providing live local telephone tracking across all these countries; UK e.g. 0208 or 0203 for London; FRANCE e.g. 01 for Paris; HOLLAND e.g. 020 for Amsterdam; SWEDEN e.g. 08 for Stockholm; DENMARK e.g. 03 for København; BELGIUM e.g. 050 for Brugge; GERMANY e.g. 0211 for Düsseldorf.

Creative Designs
We are part of a full service agency, YouCom Media. They have some of the industry’s top copywriters and art directors. The production quality is high, their dialogue very clever, the colour palette unique and the final advert, memorable.
“We have been working with YouCom Direct for a while now and really appreciate them. They have been very stable, provide insightful knowledge and deliver top quality work.

In addition, they regularly come up with suggestions to improve our business visibility and they spent the time to understand what we do so they can support us better. 

We enjoy working with such a great team and certainly recommend them!”

Jean Kreusch, CFO, Shurgard Europe (Europe’s largest self-storage firm)

Our Reviews

“We have noticed a significant increase in calls since YouCom Direct took over from our last agency and a higher conversion rate from calls to cases.”

Cavendish Employment Law, a national solicitors firm.

Our culture

We believe a company’s core values are the principles and standards at the very heart of their character.
We’re a young division within the YouCom family, so we’re a real tight knit crew. We work hard, but at 11am we take a break for radio Kisstory and coffees!

Our team

Matt is a key person in the launch of YouDirectories. Now at his second company of Japanese origin (he worked at Olympus Cameras 2000-2003), Matt has an impressive history of over 18 years in marketing and advertising, agency-side, client-side & for NGO's.
Matt Roberts
Group Account Director
Lee has over 20 years in project management at the highest level. His insight and analysis commands respect from some of the largest multinationals (his previous employers). Yet anyone who meets Lee says he comes across as very down to earth and instantly likeable.
Lee Bratton
Senior Account Manager
If you are interested in working at YouComDirect, please contact us for more information about this role.
Account Executive
Karina has over ten years media experience working as Account Manager for agency giants such as Mediacom and Mindshare in Argentina. Karina speaks fluent English, her native Spanish and is proficient in Italian which she is currently studying. Karina is ‘on loan’ to us from YouCom to gain wider media experience.
Karina Nieto
Account Manager
Chandni also currently ‘on loan’ from YouCom is ready for a permanent move as we continue to grow. Chandni brings an energy to the office just as she does to each of her accounts. Everybody loves Chandni.
Chandni Kalyanji
Account Executive
YouComDirect are a young agency division growing fast. Currently we have a full complement of staff but we anticipate new roles to be filled soon. Register your interest via our contact page
Varied Roles

Our News

Search Engine Marketing

Localised content

July 2018

Copywriter: Matt Roberts, Group Account Director, YouDirectoriesEvery street is local to the people that live there.  Focusing online content on local...

Data Marketing


June 2018

Copywriter: Lee Bratton, Senior Account Manager, YouDirectoriesEveryone wants to personalise their look.  E-commerce has for a long time seen the bene...

Search Engine Marketing

Keyword Recruitment

May 2018

Copywriter: Matt Roberts, Group Account Director, YouDirectoriesRecruitment agencies are a good case study to examine for successful keyword use.  Whe...

Contact Us

Contact us via the details below. Our ambassadors are part of the wider YouCom family and also represent YouCom Direct. Our careers process is managed by our parent agency too. We look forward to working with you!

1st Floor
9 Devonshire Sq.

T: +44 20 3131 0142

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Find Us

YouCom Direct
1st Floor
9 Devonshire Sq.
London EC2M 4YF
T: +44 20 3131 0142
YouCom Media UK
3rd Floor
9 Devonshire Sq.
London EC2M 4YF
T: +44 20 3130 4886
Marketing & PR
Sara Synd
Head of PR
Jan White
Head of Personnel