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YouCom Chatter
Copywriter: Sam Jones, PR Assistant, YouCom Direct


Pumpkin Contest by YouCom Direct

There are a lot of talented pumpkin carvers out there and in this article we present some stunning and funny designs from our mystery shoppers and publisher/supplier contacts. 

First Place – “Mr K” is the cool superhero name of Eileen’s 9-year-old.  Mr K shown above prefers to do a monster face than use a template.  Excellent Pumpkin grimace Mr K.  We look forward to what you create next year.  But it wasn’t only Mr K’s Pumpkin that won the top prize…    



Pumpkin contest by YouCom Direct

It was a family effort again that won second place with Eileen’s original Tinkerbell Pumpkin created using a drill bit.    




Pumpkin Contest by YouCom Direct

And Eileen’s second attempt of a very pretty pumpkin (isn’t Halloween supposed to be scary Eileen?).  So, Eileen and Mr K win £15.00

 

Pumpkin Contest by YouCom Direct
 

Second Place goes to Dani for this Batman and Superman inspired effort with crazy teeth pumpkin in the background.  But this image alone wouldn’t have won without a little help from our furry legged friends as shown by the same picture in the daytime…    



Pumpkin Contest by YouCom Direct


Bat girl and Spider Dog to the rescue.  Dani wins £5.00  




Pumpkin Contest by YouCom Direct

Lucy and her son Tyler are missing Disney and carved a Mickey Mouse Pumpkin.  Mum and son also carved Goofy, but the photos didn’t come out so well.  However, this effort judged with photos that we can’t upload, wins a third prize of £5.00.  Well done Lucy and Tyler!    



Pumpkin Contest by YouCom Direct

Group Account Director Award
Louisa’s boys were very keen for her to send their pumpkin efforts again this year.  The glitter pumpkin on the left is the work of 3 year old Oliver.  The scary face on the right is by 5 year old Benjamin!  Well done Benjamin!  They win the special Group Account Director award of £7.00    




Pumpkin Contest by YouCom Direct

Louisa’s husband and Life-long Mansfield Town fan sneaked his own design in between the boys pumpkins late one night, a carefully crafted pumpkin showing he’s a real football fan (no prawn sandwiches for him on match day).    




Pumpkin Contest by YouCom Direct


One of our favourite pumpkins for cuteness factor was submitted by Petra having first been drawn all over by her 3-year old.  Very colourful.    




Pumpkin Contest by YouCom Direct

Laura’s daughter Sophie age 3 years helped her mum make the cat pumpkin and was very insistent on how it should look (an agency creative director in the making there).  Laura’s son Alfie, age 6 years, made the other pumpkin all by himself!  Well done Alfie!  And a very cute mini-pumpkin made by Alfie too.  We’ll be sending mummy some equally cute finger puppets because we’ve run out of cash prizes.    




Pumpkin Contest by YouCom Direct


Marie runs a creative and engaging blog and sent in the above.  Excellent effort by Marie and family and worthy of highlighting here.    





Pumpkin Contest by YouCom Direct


Jackie made her first pumpkin for ages after her children previously made them.  Placed at the entrance to her house by the looks of it, this spooky chap will scare off trick or treat visitors!    





Pumpkin Contest by YouCom Direct

Afra’s pumpkin is uniquely adorable.  Made with her 11 year old daughter who absolutely loves owls, this ‘Owl Pumpkin’ with it’s slightly odd eyes will bring a light and a laugh to even the darkest night.  And as Afra says, how many pumpkins do you see with feet?  Well done all!    





Pumpkin Contest by YouCom Direct

Hannah’s son Jaxon (with a little help from dad) carved this and clever mum made pumpkin soup for tea.    





Pumpkin Contest by YouCom Direct


We end this year’s competition with a simple yet slightly sinister pair of pumpkins from Laura B. Thanks to everyone who took part.  Always remember if you’re making something anyway, give a competition a go, you might just win!  

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Required reference: YouCom Direct News Article, Oct 2017, London, ‘Pumpkins 2017.

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YouCom Chatter
Copywriter:  Sam Jones, PR Assistant, YouCom Direct

Pumpkin Entry: Master Benjamin Fryatt, son of Louisa Fryatt (with help from Daddy)

Photo Credit: Master Benjamin Fryatt, son of Louisa Fryatt (with a little help from Daddy)



Pumpkins are pretty hard to ignore. After all they are huge and a lovely bright orange. You can find them just about everywhere this time of year, from your front porch to your daily latte. In the spirit of Halloween celebrations, we asked our mystery shoppers to enter a competition with us. We want to thank everyone who took part, we had a lot of fun looking at all the ways people can carve a pumpkin!  There were scary pumpkins and funny pumpkins, pumpkins with amazing animals carved and pumpkins with bugs on top, even a pumpkin that looked like Peppa Pig! They were all absolutely brilliant, we found it very tough to pick a winner, but we had to choose. The winners are as follows:



  Elite mystery shopper Olivia Hack wins 1st Prize!

First Place – Olivia Hack for this outstanding tiger. Olivia is one of our elite mystery shoppers, if you want to know more about becoming an elite mystery shopper contact me via the website contact form.  Olivia wins £25.00  




Mystery Shopper Viki Marden wins 2nd Prize!

Second Place – Viki Marden, this one scared us!  Viki wins £10.00  





Maya Morgan's "spooky face" and personal effort wins 3rd place!  Well Done Maya!

Third Place – Rebecca Morgan, we couldn’t resist Maya Morgan’s adorable smile (while trying to look spooky) and the amazing effort that she did on this pumpkin.  Maya wins herself £5.00 to spend on her favourite sweets (with mummy’s approval of course!)  




Jemma McGowan wins the special group account director award for a memorial day pumpkin in honour of our fallen heroes.

Competition’s don’t have a fourth place, but we have a Group Account Director Special Award and that goes to Jemma McGowan for a Poppy Day Memorial pumpkin in honour of our fallen heroes.  The special award wins £7.00  

Congratulations to the 4 winners!

Here are a few other entries that were on our shortlist but just missed out.



Luka showed her brother a thing or two when it came to pumpkin carving and Mario added a boys touch for this Pumpkin dinner guest!

The Larkin family made this one; “Luka and Mario loved carving pumpkins but it turned the pumpkin’s stomach.” (Luka showed her brother a thing or two when it came to pumpkin carving, but Mario added the boys touch of sauciness to this dinner guest)  




Caitlin Teo made this scary cat! (mystery shopping mum Eileen supervised)
Mystery Shopper Eileen Teo’s daughter Caitlin made a scary yet cute cat:  


Kieran Teo made this scary pumpkin! (mystery shopping mum Eileen supervised)

Mystery Shopper Eileen Teo’s son Kieran created this one, the triangle eyes are great:  



Emma Easton's effort scared everyone in the office, we even had to get it approved to publish! hahaha (precision carving skills)

Mystery Shopper Emma Easton, very scary!  



Florinela Nedelcu's beautiful Halloween cat is a well deserving entry (we can't wait to see next years...)

Mystery Shopper Florinela Nedelcu, cute kitty, the whiskers are great:  



George Laws and Son send us a stern faced pumpkin from Scotland

Mystery Shopper George Laws, the eyes make this one look extra evil:  



Georgia Knight makes what must be the prettiest scary pumpkin with this lace-style effort.

Mystery Shopper Georgia Knight, the crosses above the eyes look like stitches eeeeek!


   Jacinta Zechariah's stunning designs seem to float in the air

Mystery Shopper Jacinta Zechariah, such an excellent effort


  Katie Shacklock's Day of the Dead style entry has soft-touch lighting elegance, a Tim Burton touch of artistry.

Mystery Shopper Katie Shacklock, the bug on top is just class


   Katy Mitchell's pumpkins made us laugh.. (the poor left pumpkin...)

Mystery Shopper Katy Mitchell, the one on the left looks afraid of the one on the right haha


   Kerrie Haywood produced a stunning Witch pumpkin with this photo

Mystery Shopper Kerrie Haywood, wicked witch



Another intricately carved Pumpkin by Kerrie Haywood

Another one from Kerrie Haywood, outstanding effort



Lauren Hulme sent us a Peppa Pig special pumpkin made by mummy and daddy for their daughter (clever daddy!)

Mystery Shopper Lauren Hulme, this was made by her husband for their daughter who is Peppa Pig crazy


   Our mystery shopper Leyla Preston has a wonderful blog (www.motherhooddiaries.com) where she shows her creative mind like this photo of a cute little pumpkin

Mystery Shopper Leyla Preston, we loved this small cute pumpkin



Scary Pumpkins from creative Leyla Preston!

Another one from Leyla Preston, scary pumpkins



Prize winner Olivia Hack produces a 2nd special pumpkin (this witch ate a lot of mince pies with a slightly large bottom!)

Mystery Shopper and first prize winner Olivia Hack, this was another entry that was submitted, the hat and broom are awesome



Petra Robertson makes Portuguese Jam from Pumpkins!  Now that's creative! :)

Mystery Shopper Petra Robertson, not a pumpkin but we loved this entry. Petra makes Portuguese Pumpkin Jam


  Shane Walker knows how to create animated characters with his Pumpkins (cool eyes Shane)

Mystery Shopper Shane Walker, the eyes stand out



Are Shane Walker's Pumpkins  cool or what?  Looks like Disney's Monsters Inc.

Another one from Shane Walker, we love the teeth


   Final entry from Shane shows forward planning and perceptual artistry to get the eyes and teeth just right.

One more from Shane Walker, this one made us laugh



Tamsin Mathias shows great talent with this very spooky pumpkin for little Esme (how clever is your mummy Esme?)

Mystery Shopper Tamsin Mathias, spoooookyyyy

Mystery shoppers are keen market researchers and online media experts who undertake a variety of work for our clients and those of our parent company YouCom Media.  Work includes online questionnaires, qualitative studies, focus groups, product reviewers and many more ad-hoc market research work which assists us in supporting our clients and their brands.  We have tens of thousands of online followers and enjoy building a fun online community of new friends and valued members.  This year we look forward to sending all Elite mystery shoppers a beautiful motivational calendar which will be our next event following the Halloween Pumpkin Carving 2016.  Thank you everyone!


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  Required reference: YouCom Direct News Article, Oct 2016, London, ‘Pumpkin Competition.
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Data Marketing
Copywriter: Sam Jones, PR Assistant, YouCom Direct

YouDirectories - Millennials Surpass Baby Boomers


‘Millennials’ say it’s OK to look different to others. 
By the end of 2016, they will outnumber baby boomers.  Many marketing managers rely on the baby boomer consumer segment because they have higher spending power and equity.  Millennials on the other hand are the opposite averaging just 3 years in a job before moving on versus the baby boomer average of 7 years and of course they have less to spend. By the end of 2016, the U.S. Census Bureau predicts that Millennials will “…number 75.3 million, surpassing the projected 74.9 million Boomers.”  



YouDirectories - Many Millennials are still unemployed


Many Millennials are still unemployed, despite a growing job market. Fifty-three percent of HR managers stated it to be difficult finding and retaining millennial talent. One reason could be a more demanding attitude with a wish-list regularly including;


Flexible work schedules


More ‘me time’ on the job


Nearly non-stop feedback and career advice from managers.


They also want to be “No Collar Workers” and wear jeans to work


Open space without walled-in offices.


Regular pay rises regardless of merit


 

YouDirectories - Baby Boomers outnumbered by Millennials may be saved by Generation X


If baby boomers are soon outnumbered by the above millennials, what does this mean for brands? There are less Millennials in work than their baby boomer parents, with less disposable income on average. Millennials are up on technology which bodes well for brands adapting to ever changing developments as well as brands looking to sell online and tech items.  But millennials aren’t very good team players and are not as loyal employees as Baby Boomers. All brands need to develop contingency plans now, ready for this shift in power as the baby boomers fall from grace and favour.  Saviour may yet come from an unexpected source, a hybrid between a baby boomer and a millennial. The demographic referred to as generation X.  

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Glossary:
Millennials – Also known as the Millennial Generation or Generation Y, are the demographic that follows Generation X. For more Info: Click Here.

Generation X – often abbreviated to Gen X, is the generation born after the baby boom following World War II. For more Info Click Here.

Baby Boomers – The Baby Boomers are the generation born following World War II. For more Info: Click Here

    

Required reference: YouCom Direct News Article, Jun 2016, London, ‘Dominant Millennials’.

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Advertising
Copywriter: Sam Jones, PR Assistant, YouCom Direct

YouCom-Direct-Do-you-need-to-advertise

Every business owner knows that attracting new customers has to be a priority. The minute we stop is the minute our business starts to struggle. No new customers, means no new sales and we all know what no new sales means.   The average person now spends more time online than with TV and all other media combined. Spending on digital marketing is projected to increase on average by 12 percent to 15 percent. Social media’s share of the total marketing budget will grow from 10 percent in 2015 to 14 percent this year. Presently most small businesses struggle to measure the results of digital investments and nearly one in five don’t track anything at all.  



YouCom-Direct-Do-you-need-to-advertise

We suggest you set up a Twitter account and send emails because they will cost you nothing as does referrals and cold calling. These are all tools you can add to your marketing strategy and are relatively simple to do. But what about advertising? There are so many options it can be a challenge to know what is the best medium for your business.  

YouCom Direct are a specialist agency, we focus on business directory advertising and local search. Our clients outperform their competition. Their call volumes are higher than before they worked with us, their clicks are higher, their stores are more sold out than their competitors and nine out of ten campaigns we run are pay-per-lead where they don’t even pay until the advertising performs.  


YouCom-Direct-Do-you-need-to-advertise

Build awareness

No one wants to have a business that the public have never heard of. We all want to build powerful and successful brands like Virgin and Coca-Cola.   You may not have the advertising budget that these big brands do but whatever you invest can create campaigns that will achieve your goals and objectives. Focus on investing money where it will be most effective and get in front of the right people for your business.  

Benefits of increased positive brand awareness include:

– Increased sales

– Increased customer loyalty

– Increased word of mouth marketing

– Building and keeping your brand in the top of consumers’ minds

 

YouCom-Direct-Do-you-need-to-advertise
 

Target your audience

Advertising allows you to target a particular industry, geographical area or age group. If you can produce an effective and attractive marketing campaign and get it out to a focussed and targeted market, you will get results.   YouCom Direct can measure the results of any advertising campaign you use to attract your target market. This will help you determine which efforts are successful and worth repeating and which don’t give you a return on your investment. We can guide you on how to advertise to attract your audience using proven tactics that produce measurable results.


YouCom-Direct-Do-you-need-to-advertise


Beat off your competition

Continuous advertising is important in fighting off those competitors you are up against. If you find many of your competitors are advertising then the chances are, you need to join them. What chance does your business have if your competition is getting their name out to the masses and you don’t?   Do some simple research on where and how your competitors are advertising and this will give you some clear insight into the next steps you should be taking.  



YouCom-Direct-Do-you-need-to-advertise


Advertising means more sales

The United Kingdom ranks fourth among the world’s largest advertising markets and second among markets in Europe. UK advertising expenditure was estimated at £19.66 billion in 2015 according to the AA/WARC Expenditure Report, with growth to approximately £20.7 billion expected in 2016. These figures are a reflection on the way businesses are taking ad spend more seriously.  

In the United States, Marketers spent $4.4 billion on mobile advertising in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017.  

Advertising works, businesses choose to spend their money on advertising because it helps them grow their business. If it didn’t then they wouldn’t do it. Businesses that succeed are usually careful and steady advertisers. Take a look around and you will find that the most creative and consistent advertisers are more often the most successful.   Contact us, we can discuss the best methods of building awareness, get to your target market, beat your competition and gain more sales.  


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Glossary:
ROI – Return On Investment  

Required reference: YouCom Direct News Article, Aug 2016, London, ‘Why advertise?.

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Out of Home
  Copywriter: Sam Jones, PR Assistant, YouCom Direct

The-Ad-Forum-Directory 

Search for any advert in the creative library of the Ad forum directory including Nationwide’s ‘life comes at you fast’ adverts (pictured).   Like a lot of agencies, we love out of home advertising.  Nationwide’s ‘life comes at you fast’ campaigns (pictured) create a lot of AIDA and engagement. Use this innovative Ad Forum directory to find any advert by brand or agency.   Brands aware of the benefits of video marketing, will know that insertion on to as many platforms as possible yields results.  Search through over 150,000 adverts in the Ad Forum Directory.  For any company with a video advert, this directory is a must.  

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Glossary: A.I.D.A – Awareness, interest, desire, action  

Required reference: YouCom Direct News Article, Nov 2015, London, ‘Ad Forum Directory’.
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Search Engine Marketing
 Copywriter: Sam Jones, PR Assistant, YouCom Direct

YouCom-Direct-Yahoo!-partners-with-Yelp 

On March 12, 2014, Yahoo! announced that it had partnered with Yelp to bring local review data into its search experience for both mobile and desktop. Traditional Yelp information, such as ratings, reviews and user photos became interlinked with and fed to Yahoo!  


YouDirectories-Yahoo!-partners-with-Yelp-1

Following that US roll out, Yahoo! have now completed the same for the UK and some European countries. In the UK, like the US, this partnership is transparent with results clearly displayed as provided by Yelp. However due to the directory market differing greatly by country, in France where Pages Jaunes is such a dominant directory, Yelp provide the data feed to Pages Jaunes who in turn provide it to Yahoo! – See our earlier article from February 2013.  



YouDirectories-Yahoo!-partners-with-Yelp-2          YouDirectories-Yahoo!-partners-with-Yelp-3

 

Yahoo! is no longer a company known for its search products following the outsourcing of its search technology to Microsoft. Yahoo! has since tried to slow or escape from under its search deal with Microsoft, given that the partnership has failed to perform up to financial expectations. However it does want search to be a focus for its business and with local search comes local reviews.  



YouCom-Direct-Yahoo!-partners-with-Yel

Yahoo! Local isn’t the only search engine to have abandoned their own local reviews and switch to a data feed from Yelp. Bing partnered with Yelp in 2012 and now include not only reviews, but ratings, images and other data. This leaves Google as the one remaining search engine giant yet to abandon their own Google+ reviews in favour of the trusted data status of Yelp’s own review system.  



YouDirectories-Yahoo!-partners-with-Yelp-Mayer

Despite the competitive challenges, Yahoo Chief Executive Marissa Mayer recently declared that the company is “long in search,” stressing, “We do intend to continue to invest in the search user experience, and in really making sure that Yahoo! users on the network ultimately really get a tremendous experience.”  

In a recent blog post, Anand Chandrasekaran the then senior director at Yahoo! was quoted as saying “Now when you use Yahoo! Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves.”


YouDirectories-Yahoo!-partners-with-Yelp-Mobile  

However, YouCom Direct have identified that the partnership is not totally a good thing for business due to the nature of review management. Many business owners have built a good Yahoo! Local profile with lots of really good reviews over many years. The Yelp-Yahoo! partnership seems good for them because Yelp is very popular for leaving business reviews and it would certainly help brands to have reviews from a well-known established review site.

But what many don’t realise is that years of accumulated Yahoo! Local reviews can be replaced in favour of a single Yelp review. The current process is that as soon as a business gains its first Yelp review, Yahoo! removes all the old Yahoo! Local reviews, rather than archiving them. The picture of the brand created by years of reviews just disappears overnight…



YouCom-Direct-Yahoo!-partners-with-Yelp


When users go and look at a business to see the reviews, it’s pretty common for users to bypass those businesses that only have a single review, in favour of those businesses that have a longer history of reviews.

This means that if your brand is on Yahoo! with lots of reviews and you don’t have presence on Yelp with lots of reviews, then you risk losing them to be replaced by a single Yelp review that someone decides to leave on the Yelp site.

The good news for Yelp is this now makes directory listing management on the Yelp country sites more important than ever. Very simply, if you manage your Yelp listings you’ll remove the user-generated listings of your business and create a platform for future reviews which will filter into both Bing and Yahoo!



YouCom-Direct-Yahoo!-partners-with-Yelp

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Required reference:

YouCom Direct News Article, Aug 2015, London, ‘Yahoo! Yelp partners’.

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Client News
Copywriter: Sam Jones, PR Assistant, YouCom Media

YouDirectories-Dutch-Takeover-by-Shurgard-Self-Storage-CityBox  

City Box self-storage had been doing very well in the Netherlands. In 2013 the YouCom Marketing Handbook series examined the self-storage market finding City Box had increased from 10 properties to 23 properties in the previous 7 years. At that time, they were number three in a competitive market behind Kubus self-storage with 29 outlets and Shurgard Self-Storage with 40 stores.  



YouDirectories-Dutch-Takeover-by-Shurgard-Self-Storage-CityBox-1


However, Shurgard is an international brand with high ambitions. Owned by U.S. REIT Public Storage, Shurgard has just completed a takeover of the City Box self-storage portfolio almost solely owned by the Immofinanz Group.  




IMMOFINANZ_GROUP  

Immofinanz was founded in 1990 with nearly 500 properties valued at close to €7 billion, listed on the Vienna Stock Exchange and the Warsaw Stock Exchange. Immofinanz has now reduced their holdings outside of their core markets to just over 1 percent.  

“This sale represents a further strategic step to adjust and optimize our portfolio and concentrate on our core markets in Central and Eastern Europe” said Oliver Schumy, CEO of Immofinanz.  



YouDirectories Logo Registered Trademark


“Shurgard self-storage just goes from strength to strength.”
said Matt Roberts, Group Account Director, YouCom Direct. “In one action they have cemented their position in the expanding Netherlands market whilst taking out their rival. I have no doubt that the superior customer service and positive staff experience at Shurgard will make the newly acquired stores even better for customers. We were so very pleased they chose to switch agencies in 2013 to become our client and have involved us in their EU directory advertising.”  

Shurgard now own 63 stores in the Netherlands, an increase of 153 percent. Their European portfolio now totals 213 stores having also just opened a store in Chingford, UK with another UK store opening soon. This totals approximately 10 million rentable square feet. Add Public Storage’s 2,258 stores across 38 states in the US and you now have a conglomerate of over 2,470 self-storage outlets.*  



YouDirectories-Dutch-Takeover-by-Shurgard-Self-Storage-CityBox-4

City Box had 82 employees and claim to always have two members of staff at each site. They open seven days a week but without 24 hour access (hours are 06:00-23:00). City Box promoted themselves as a ‘friendly storage company’ that has hot and cold drinks available to customers.  

The purchase of City Box, gives Shurgard access to the northern regions of Groningen, Friesland and Drenthe. Overijssel is a more competitive region but one Shurgard weren’t strong in prior to taking over City Box. Towards the south west of the country, City Box also gives Shurgard access to the coastal region Zeeland.  

City Box promote storage for motorcycles and mopeds (popular in Netherlands) with a trickle-charge facility (important for storage). City Box are the most active for online marketing of all Netherlands storage companies. If unmatched, they would have gained more market share and negatively affected occupancy rates of their competitors. Shurgard decided it was best to buy them. Problem solved.



YouDirectories-Dutch-Takeover-by-Shurgard-Self-Storage-CityBox-5

  * YouCom Direct only publicise client news once it is made available to the general public via the clients own website. The knowledge clients share with us for our media plans and for us to advise on new launch advertising is kept strictly confidential.


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Glossary:

REIT – Real estate investment trust


Data source:

Shurgard Self-storage

ISS – Inside Self-Storage Ltd


Required reference
:

YouCom Direct News Article, July 2015, London, ‘Shurgard takeover’.

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Data Marketing
Copywriter: Sam Jones, PR Assistant, YouCom Direct

Foursquare PinPoint by YouCom Direct
Pinpoint’s Background
Foursquare is a not a mainstream business directory. But it is a local search and discovery service which provides a personalised local search experience for some 55 million users. By analysing the places a user goes, the things they have said that they like, and the other users whose advice they trust, foursquare suggests highly personalised recommendations of the best places to go around a user’s current location. Currently foursquare users have left more than 70 million tips and checked in to local businesses over 7 billion times. Agencies like YouCom Direct help businesses to claim their locations before then populating them with rich content and direct targeted messages to customers. More than 2 million businesses have to date claimed their locations (not all are YouCom Direct clients but we’re working on it…). Foursquare has more than 65 million places around the world and is used by currently 85,000 developers. Foursquare was launched in 2009 after being created a year earlier. In August 2014, the company launched Foursquare 8.0 which removed the check in and location sharing that began the service, to focus entirely on local search.  

YouDirectories-Foursquare-launch-Pinpoint-2

Foursquare 8.0 This new version uses its own technology called “Pilgrim” and automatically detects a user’s location. By comparing historical check-in data with a combination of a user‘s current GPS mobile signal, mobile mast triangulation, mobile signal strength and surrounding Wi-Fi signals, foursquare can tell exactly where you are. Because of this geo-location software, the “check in” has become a thing of the past. Quite simply, you no longer need to tell the foursquare app which business you have visited, it already knows.  


YouDirectories-Foursquare-launch-Pinpoint-3

Pinpoint They filter out inaccurate location data, so advertisers receive only the exact places that their audience goes to in the real world. Foursquare attempts to use that data to interpret the relationship between people and places, so brands can target more than just demographics. Marketers can create custom audiences using the geo-demographic (and psychographic) data that they need. It is very early in the development as an advertising service, but the results could become quite impressive.   Follow the YouCom Direct news posts to see the next developments.

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Meanwhile, watch the latest Foursquare Places data.   


Required reference:

‘YouCom Direct News Article, May 2015, London, ‘Foursquare launch Pinpoint’.

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Social Media
Copywriter: Sam Jones, PR Assistant, YouCom Direct


YouDirectories-Social-Media-Marketing-for-Brands-Today-IMAGE-HP


Social Media Marketing is a relatively new term for brand advertising often abbreviated as SMM. SMM is a form of online marketing that uses social networking websites as a marketing tool to create brand exposure and engagement. The objective of SMM is simple; to produce content that users will want to share with their social network.  

Social media sites represent opportunities for citation listings. A site where your brand is mentioned that will come up in natural search. As such they form good additions to online business directories. Foursquare & Google Places for example are well known sites for listing address and contact details with mapping functionality.  

The key to SMM is Social Media Optimisation (SMO). Like Search Engine Optimisation (SEO), SMO is a marketing strategy similarly designed to increase natural search for a company site by attracting new and unique visitors.  

YouCom Direct manage client’s social media optimisation by agency management of status updates, tweets or news/blog posts. But SMO can also be achieved by adding social media links to content like RSS feeds and share buttons such as the Pin it button for Pinterest.  

Social Media Marketing is the new modern marketing method where brands can gain direct feedback from customers and customer leads. Consumers can engage with the brand and start a dialogue. This makes them more likely to have a long customer journey with you than with a competitor. The management of customers has long been known as CRM, but social media creates a new avenue to conduct CRM and is in effect a whole new marketing tool becoming known as SCRM or Social CRM. Social Media has become one of the most effective marketing tools to retain customers.  

Myspace began the trend, but like many new marketing methods it requires mainstream adoption before it can be classed as a new tool. With the exponential growth of Twitter, Facebook, LinkedIn and YouTube, SMM has established itself in the modern marketing person’s vocabulary.  

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Glossary:

SMM – Social media marketing

SMO – Social media optimisation

SEO – Search engine optimisation

CRM – Customer retention marketing

SCRM – Social CRM


Required reference:
‘YouCom Direct News Article, Mar 2015, London, ‘Social Media Strategy’.

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YouDirectories-Social-Media-Shift-among-teen-market-HP
In a twice yearly survey of teenage consumer spend patterns, Investment bank and asset management firm Piper Jaffray examines a research pool of 7,200 consumers, average age 16 years. Their findings help their account service teams to advise major clients of likely future trends.  


YouDirectories-Social-Media-Shift-among-teen-market-2
This October, the key social media finding has been a shift away from Facebook towards Instagram and Twitter. In just 6 months since the spring, Facebook fell by 27%. Twitter usage also fell but only by 4%. Instagram was the biggest beneficiary of 7%.   For marketers of products aimed at an older audience, these findings of course represent delayed action. They are the adults of tomorrow. Facebook will represent a viable social media tool to communicate with consumers, manage customer sentiment and generate good SEO for a brand, but Twitter per this survey, represents a more stable communication platform for both today and tomorrow.   67% of those surveyed own iPhones and 73% of those expect their next mobile to be an iPhone.    

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Our LinkedIn news



Data sources:
Piper Jaffray, Investment Bank and Asset Management, Taking Stock with Teens Survey, Oct 2014.

Required reference:
‘YouCom Direct News Article, Oct 2014, London, ‘Social media shift among teen market’
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