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Copywriter:  Account Executive, YouDirectories
Thinking if you need to advertise Every business owner knows that attracting new customers has to be a priority. The minute we stop is the minute our business starts to struggle. No new customers, means no new sales and we all know what no new sales means.   The average person now spends more time online than with TV and all other media combined. Spending on digital marketing is projected to increase on average by 12 percent to 15 percent. Social media’s share of the total marketing budget will grow from 10 percent in 2015 to 14 percent this year. Presently most small businesses struggle to measure the results of digital investments and nearly one in five don’t track anything at all.   YouDirectories - Do you need to advertise We suggest you set up a Twitter account and send emails because they will cost you nothing as does referrals and cold calling. These are all tools you can add to your marketing strategy and are relatively simple to do. But what about advertising? There are so many options it can be a challenge to know what is the best medium for your business.   YouDirectories are a specialist agency, we focus on business directory advertising and local search. Our clients outperform their competition. Their call volumes are higher than before they worked with us, their clicks are higher, their stores are more sold out than their competitors and nine out of ten campaigns we run are pay-per-lead where they don’t even pay until the advertising performs.   YouDirectories - 5 reasons to advertise 1. Build awareness No one wants to have a business that the public have never heard of. We all want to build powerful and successful brands like Virgin and Coca-Cola.   You may not have the advertising budget that these big brands do but whatever you invest can create campaigns that will achieve your goals and objectives. Focus on investing money where it will be most effective and get in front of the right people for your business.   Benefits of increased positive brand awareness include:
  • Increased sales
  • Increased customer loyalty
  • Increased word of mouth marketing
  • Building and keeping your brand in the top of consumers’ minds
  YouDirectories - 5 reasons to advertise 2. Target your audience Advertising allows you to target a particular industry, geographical area or age group. If you can produce an effective and attractive marketing campaign and get it out to a focussed and targeted market, you will get results.   YouDirectories can measure the results of any advertising campaign you use to attract your target market. This will help you determine which efforts are successful and worth repeating and which don’t give you a return on your investment. We can guide you on how to advertise to attract your audience using proven tactics that produce measurable results. YouDirectories - 5 reasons to advertise 3. Beat off your competition Continuous advertising is important in fighting off those competitors you are up against. If you find many of your competitors are advertising then the chances are, you need to join them. What chance does your business have if your competition is getting their name out to the masses and you don’t?   Do some simple research on where and how your competitors are advertising and this will give you some clear insight into the next steps you should be taking.   YouDirectories - 5 reasons to advertise 4. Advertising means more sales The United Kingdom ranks fourth among the world’s largest advertising markets and second among markets in Europe. UK advertising expenditure was estimated at £19.66 billion in 2015 according to the AA/WARC Expenditure Report, with growth to approximately £20.7 billion expected in 2016. These figures are a reflection on the way businesses are taking ad spend more seriously.   In the United States, Marketers spent $4.4 billion on mobile advertising in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017.   Advertising works, businesses choose to spend their money on advertising because it helps them grow their business. If it didn’t then they wouldn’t do it. Businesses that succeed are usually careful and steady advertisers. Take a look around and you will find that the most creative and consistent advertisers are more often the most successful.   Contact us, we can discuss the best methods of building awareness, get to your target market, beat your competition and gain more sales.   Follow the YouDirectories news posts to see the next developments.   Glossary: ROI – Return On Investment   Required reference: YouDirectories News Article, Aug 2016, London, ‘Why advertise?.

Copywriter: Account Executive, YouDirectories

Superbowl Advertising with YouDirectories

On the 7th February 2016, two National Football League teams from the 2015 season met at San Francisco’s Bay Area, Levi Stadium in California. The whole of North America was excited to watch the Denver Broncos and the Carolina Panthers. Just 71,088 fans watched the match inside Levi’s stadium, but the 50th Superbowl drew the whole world to its glamour, action and of course, it’s adverts and half-time performers.   YouDirectories understands how advertising your business during big events like this offers many benefits. Any company looking to market their business online effectively needs to look at a mix of solutions, including search engine optimisation, an online marketing strategy and to always consider the advantages of online local search marketing.   Superbowl advertising with YouDirectories A 30 second advert aired during the game cost £3.45 million. About 12 days before the event, the advert space was not completely sold. As an advertiser you would look into the statistics behind placing an advert for such an event, for example in 2015 there were 114 million people viewing the game and 47 percent were women. This is significant data!   Superbowl advertising by YouDirectories People who watch the Superbowl do so not just for the game, about 18 percent of adults surveyed claim adverts run during the game is what motivates them to watch the event. 10.3 percent said the adverts influence their buying decisions. Advertisers know they have to put on a show for 30 seconds, but with the Superbowl, adverts also get free publicity across the internet, newspapers, magazines and shows on television. Celebrities are featured in the advertisements and use their millions of followers on Twitter and other platforms to spread the ads even further.   Superbowl advertising by YouDirectories Adverts have to be of high quality, it’s expensive but rewarding for companies that can afford it. For small time businesses, there’s still a chance to reach thousands with an equally effective media campaign without breaking the bank.   YouDirectories uses content marketing and geo-targeting to help businesses stay ahead of their competition. Generating store visits, clicks and calls requires an advertising strategy which engages consumers, exactly what YouDirectories are currently doing for their clients. Follow the YouDirectories news posts to see the next developments.   Required reference: YouDirectories News Article, April 2016, London, £3.45 Million for an Advert’