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Advertising
Copywriter: Sam Jones, PR Assistant, YouCom Direct

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Every business owner knows that attracting new customers has to be a priority. The minute we stop is the minute our business starts to struggle. No new customers, means no new sales and we all know what no new sales means.   The average person now spends more time online than with TV and all other media combined. Spending on digital marketing is projected to increase on average by 12 percent to 15 percent. Social media’s share of the total marketing budget will grow from 10 percent in 2015 to 14 percent this year. Presently most small businesses struggle to measure the results of digital investments and nearly one in five don’t track anything at all.  



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We suggest you set up a Twitter account and send emails because they will cost you nothing as does referrals and cold calling. These are all tools you can add to your marketing strategy and are relatively simple to do. But what about advertising? There are so many options it can be a challenge to know what is the best medium for your business.  

YouCom Direct are a specialist agency, we focus on business directory advertising and local search. Our clients outperform their competition. Their call volumes are higher than before they worked with us, their clicks are higher, their stores are more sold out than their competitors and nine out of ten campaigns we run are pay-per-lead where they don’t even pay until the advertising performs.  


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Build awareness

No one wants to have a business that the public have never heard of. We all want to build powerful and successful brands like Virgin and Coca-Cola.   You may not have the advertising budget that these big brands do but whatever you invest can create campaigns that will achieve your goals and objectives. Focus on investing money where it will be most effective and get in front of the right people for your business.  

Benefits of increased positive brand awareness include:

– Increased sales

– Increased customer loyalty

– Increased word of mouth marketing

– Building and keeping your brand in the top of consumers’ minds

 

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Target your audience

Advertising allows you to target a particular industry, geographical area or age group. If you can produce an effective and attractive marketing campaign and get it out to a focussed and targeted market, you will get results.   YouCom Direct can measure the results of any advertising campaign you use to attract your target market. This will help you determine which efforts are successful and worth repeating and which don’t give you a return on your investment. We can guide you on how to advertise to attract your audience using proven tactics that produce measurable results.


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Beat off your competition

Continuous advertising is important in fighting off those competitors you are up against. If you find many of your competitors are advertising then the chances are, you need to join them. What chance does your business have if your competition is getting their name out to the masses and you don’t?   Do some simple research on where and how your competitors are advertising and this will give you some clear insight into the next steps you should be taking.  



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Advertising means more sales

The United Kingdom ranks fourth among the world’s largest advertising markets and second among markets in Europe. UK advertising expenditure was estimated at £19.66 billion in 2015 according to the AA/WARC Expenditure Report, with growth to approximately £20.7 billion expected in 2016. These figures are a reflection on the way businesses are taking ad spend more seriously.  

In the United States, Marketers spent $4.4 billion on mobile advertising in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017.  

Advertising works, businesses choose to spend their money on advertising because it helps them grow their business. If it didn’t then they wouldn’t do it. Businesses that succeed are usually careful and steady advertisers. Take a look around and you will find that the most creative and consistent advertisers are more often the most successful.   Contact us, we can discuss the best methods of building awareness, get to your target market, beat your competition and gain more sales.  


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Glossary:
ROI – Return On Investment  

Required reference: YouCom Direct News Article, Aug 2016, London, ‘Why advertise?.

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