Copywriter: Matt Roberts, Group Account Director, YouDirectories
Required reference: YouDirectories News Article, Jul 2017, London, ‘Localised Content’.
Recruitment agencies are a good case study to examine for successful keyword use. When they receive a new job description (and a good recruitment agency will ‘obtain’ one), the first stage is to find suitable candidates. Important to that is a good keyword search on your firm’s database of registered candidates, on LinkedIn via a Premium membership, job sites or even from social media. Identify the keywords that describe those skills, qualities or experiences which the client states are required for the job. The more accurate the keyword search, the less time you spend placing each candidate. The quicker you place the candidate, the higher the ROI for your agency.
YouDirectories News Article, Aug 2015, London, ‘Yahoo! Yelp partners’.