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Social Media
Copywriter: Sam Jones, PR Assistant, YouCom Direct


Social Media Marketing is a relatively new term for brand advertising often abbreviated as SMM. SMM is a form of online marketing that uses social networking websites as a marketing tool to create brand exposure and engagement. The objective of SMM is simple; to produce content that users will want to share with their social network.  

Social media sites represent opportunities for citation listings. A site where your brand is mentioned that will come up in natural search. As such they form good additions to online business directories. Foursquare & Google Places for example are well known sites for listing address and contact details with mapping functionality.  

The key to SMM is Social Media Optimisation (SMO). Like Search Engine Optimisation (SEO), SMO is a marketing strategy similarly designed to increase natural search for a company site by attracting new and unique visitors.  

YouCom Direct manage client’s social media optimisation by agency management of status updates, tweets or news/blog posts. But SMO can also be achieved by adding social media links to content like RSS feeds and share buttons such as the Pin it button for Pinterest.  

Social Media Marketing is the new modern marketing method where brands can gain direct feedback from customers and customer leads. Consumers can engage with the brand and start a dialogue. This makes them more likely to have a long customer journey with you than with a competitor. The management of customers has long been known as CRM, but social media creates a new avenue to conduct CRM and is in effect a whole new marketing tool becoming known as SCRM or Social CRM. Social Media has become one of the most effective marketing tools to retain customers.  

Myspace began the trend, but like many new marketing methods it requires mainstream adoption before it can be classed as a new tool. With the exponential growth of Twitter, Facebook, LinkedIn and YouTube, SMM has established itself in the modern marketing person’s vocabulary.  

Follow the YouCom Direct news posts to see the next developments.

Our Twitter news
Our Tumblr news
Our Pinterest news
Our LinkedIn news


SMM – Social media marketing

SMO – Social media optimisation

SEO – Search engine optimisation

CRM – Customer retention marketing

SCRM – Social CRM

Required reference:
‘YouCom Direct News Article, Mar 2015, London, ‘Social Media Strategy’.