Search Engine Marketing

Social Media Shift among teen market

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In a twice yearly survey of teenage consumer spend patterns, Investment bank and asset management firm Piper Jaffray examines a research pool of 7,200 consumers, average age 16 years. Their findings help their account service teams to advise major clients of likely future trends.  


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This October, the key social media finding has been a shift away from Facebook towards Instagram and Twitter. In just 6 months since the spring, Facebook fell by 27%. Twitter usage also fell but only by 4%. Instagram was the biggest beneficiary of 7%.   For marketers of products aimed at an older audience, these findings of course represent delayed action. They are the adults of tomorrow. Facebook will represent a viable social media tool to communicate with consumers, manage customer sentiment and generate good SEO for a brand, but Twitter per this survey, represents a more stable communication platform for both today and tomorrow.   67% of those surveyed own iPhones and 73% of those expect their next mobile to be an iPhone.    

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Data sources:
Piper Jaffray, Investment Bank and Asset Management, Taking Stock with Teens Survey, Oct 2014.

Required reference:
‘YouCom Direct News Article, Oct 2014, London, ‘Social media shift among teen market’

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Sam Jones