Copywriter: Account Executive, YouDirectories‘Millennials’ say it’s OK to look different to others. By the end of 2016, they will outnumber baby boomers. Many marketing managers rely on the baby boomer consumer segment because they have higher spending power and equity. Millennials on the other hand are the opposite averaging just 3 years in a job before moving on versus the baby boomer average of 7 years and of course they have less to spend. By the end of 2016, the U.S. Census Bureau predicts that Millennials will “…number 75.3 million, surpassing the projected 74.9 million Boomers.” Many Millennials are still unemployed, despite a growing job market. Fifty-three percent of HR managers stated it to be difficult finding and retaining millennial talent. One reason could be a more demanding attitude with a wish-list regularly including;
- Flexible work schedules
- More ‘me time’ on the job
- Nearly non-stop feedback and career advice from managers.
- They also want to be “No Collar Workers” and wear jeans to work
- Open space without walled-in offices.
- Regular pay rises regardless of merit