Store details change constantly. Mergers, Acquisitions, or just store promotions. There are hundreds of local directory sites. Our clients leave the work to us
You work hard on your website SEO. But is that the only result that appears on a Google search? We have years of working with media networks that operate hundreds of local directory sites. Our AMP & content marketing ensures your business listings on those sites get selected by Google for a local search.
We don’t do brand advertising. We specialise in Direct Response Marketing. Our business directory media results in a specific, measurable response from a consumer.
We buy for more than one client, so we receive discounts unavailable to brands buying directly. We just do performance marketing (you only pay when adverts perform). Unlike other directory agencies, our parent company YouCom Media is privately owned, so we’re not under pressure from equity investment firms.
Cut budget, only pay if an advert performs. We are now the official UK reseller of pay-per-lead advertising on 2 large networks of directory media. That means no other agency can offer the same pay by results advertising. Pay-per-result media delivers approx. 55% lower cost per call.
Sales, not Yext
API services like Yext only send out similar content across different sites. They don’t need to drive sales and less results show in Google because they are seen as duplicate results (identical content). But a pay-by-results listing is managed by an agency and publishers promote them because they want to be paid.
We manage local area content writers for our clients store pages and gateway pages improving their SEO. We do the same for their directory listings. Better keywords & content means more Google results.
Our parent agency YouCom Media has hundreds of consumer market researchers and blog writers to help improve your page authority for each of your store pages. This increases your external links and social shares. Higher page authority means Google chooses your store pages over your competitors.
The BT Phonebook is required by the government to be delivered to 20 million UK homes. Our clients want to go in this directory because they only pay for good quality sales leads. This produces a lower cost-per-sale than search, direct mail or outdoor. We also run local mail shots and other direct mail campaigns.
Our Marketing Handbooks are hundreds of pages of detailed research to see how your products will perform in different locations. We work with focus groups, consumer behaviour studies, surveys and predictive modelling. What research have you had from your current agency?
We are the only directory agency providing live local telephone tracking across all these countries; UK e.g. 0208 or 0203 for London; FRANCE e.g. 01 for Paris; HOLLAND e.g. 020 for Amsterdam; SWEDEN e.g. 08 for Stockholm; DENMARK e.g. 03 for København; BELGIUM e.g. 050 for Brugge; GERMANY e.g. 0211 for Düsseldorf.
We are part of a full service agency, YouCom Media. They have some of the industry’s top copywriters and art directors. The production quality is high, their dialogue very clever, the colour palette unique and the final advert, memorable.