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Content Marketing
Copywriter: Matt Roberts, Group Account Director, YouCom Direct

YouCom-Direct-Creative-Marketing-Tips-Be-More-Dog

This article contains bullet point tips for getting more calls and more clicks and more footfall than your competitors and it’s all free by the way.  YouCom Direct are an advertising agency who advise clients how to turn around their campaigns.  But we provide that advice freely and it’s available here too.  





Creative Marketing Tips by YouDirectories

Your website, social media platforms and online business directory listings should all be working hard to help you stand out from the competition.  Because your digital footprint is what will help you sell.  But not every company does that well. Everyone’s looked at their own websites and wondered how is it that the competition is getting better search results, better call volume, better footfall?  The answer in the main is because many brands assign social media or business directory advertising to someone in their organisation who is simply putting content out there and doing little else.  But that would change if they followed this free advice.  

There is so much more they could be doing to get their story and their message noticed.  YouCom Direct are a local search advertising agency that specialises in getting brands noticed in local searches and we have identified the following ‘tips’ for digital marketing staff;  





YouCom-Direct-Creative-Marketing-Tips-Be-More-Dog


Focus on tags
Our clients outperform their competition. Period.  Their call volumes are higher than before they worked with us, their stores are more sold out than their competitors and there are many things we add but tags are the quickest big difference we can make.  If you do a Google search on ‘YouCom Direct’ and go to Images what do you see?  The same applies to our clients and should apply to your company or you as an individual if you’re writing posts and blogs.  You can’t just throw a lot of tags in there, there is some science behind it, but broadly speaking, any tags are better than none.  Place search tags on all your images.    





Creative Marketing Tips By YouDirectories

Focus on Keywords
It sounds obvious but marketing staff don’t do it enough or as well as they should.  YouCom Direct have taken on brands as clients who only had their store address, phone and URL data on their directory business listings (think Yell.com).  What about the keywords? How do they expect to stand out online and achieve that digital footprint they want?  The first thing we do is a full review and identify the keywords the brand should have.  Digital marketing staff need to do the same.  Use the business description, use the heading, use the photos, even use the URL.   There are many different ways to add keywords and alter the local search results in your favour.    




Creative Tips by YouDirectories

Content Curation (show the love)

This is the next big marketing term.  We had content marketing and everyone was talking about that.  Now it’s content curation.  This is where you find another piece of content that you feel is great for your brand and your business or that you feel your customer audience will benefit from possibly unrelated to your business and you share it. You make your social media channels a place where people go to for the best news regarding your industry or their interests.  And that’s the key.  Use good data-marketing techniques to establish the interests of your customer audience. Always make sure you give credit to the source.  This is a new world with an old word and that word is love. Share the love, gain traffic for someone who wrote some great content (if you wish to share ours / this news article, click on the links at the bottom).  




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Hashtags
Almost always forgotten, almost always not used well enough.  Many brands have an in-house member of staff, sometimes even an agency, who does some really good writing and engaging content, they put it on social media and it’s lost in space. For Twitter, Google Places, Tumblr, LinkedIn and even directories, if you use hashtags, you’ll gain traction. The main purpose of hashtags is to highlight the relevant local search word in each tweet or post. With the right research, all brand marketing staff can find the highest searched hashtags for their industry.  




Creative Marketing Tips by YouDirectories

Headlines

The headline serves as the single biggest factor determining whether your reader will click to read your article or post.  You have to have a headline that draws them into your marketing message. Make it A.I.D.A. related (see glossary at the bottom of this article). Give readers a promise or promotion. Think about what will they learn by reading your message? Why should they bother? Becoming really good at writing headlines is one of the most important skills a digital marketing person can gain and this is one of our most important creative marketing tips.  




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Use different formats

Creating quick social media posts is easy, blogging is also pretty good for content creation, but what about video?  What about research studies?  Surveys? White papers? infographics? There are many ways to reach your customer audience. The biggest mistake a digital marketing person can make? (Or rather the biggest mistake senior management can make when they appoint them) is allowing the company to focus on using the platform they are most comfortable with rather than the platform where your customer audience spends most of their time.  


Follow the YouCom Direct news posts to see the next developments.

Our Twitter news

Our Tumblr news

Our Pinterest news

Our LinkedIn news


Glossary: A.I.D.A. – Awareness, Interest, Desire, Action (marketing model)  

Required reference: YouCom Direct News Article, Sept 2019, London, ‘Be More Dog’.

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Consumer Behaviour
Copywriter: Lee Bratton, Senior Account Manager, YouCom Direct


YouCom-Direct-Marketing-Tips

Many local business’s today are overwhelmed by the variety of local marketing choices available across desktop, mobile and tablet platforms. Many don’t know where to start which is where these marketing tips help.   At YouCom Direct, we understand how every local business is trying its utmost best to attract as many local customers as possible. We can help businesses outperform their competitors through local search optimisation and directory advertising.


Marketing Tips by YouDirectories

Accurate & Accessible Information

One of the most important aspects of local search is ensuring that your businesses information is consistent, accurate and accessible throughout the web.


50% of business owners have listings for their business that are not accurate.


70% of business owners say they don’t have the time to manage listings on all of the sites that consumers use.


Only 23% of business owners have a good sense of how listings drive traffic to their business.


 
If your business information is outdated or appears in different ways in different places, it will not only lower your visibility in search it will make it difficult or even impossible for potential customers to find you.  



Marketing Tips by YouDirectories

Optimise Your Website
Make sure that potential customers can find your business in search by listing all relevant information in the website title. Create individual pages for each business location as well as each product or service your business offers. This will raise the visibility of each in search, making it easier for potential customers to find exactly what they’re looking for.


Use keywords and phrasing that potential customers are most likely to use. Include basic business name, address and phone number information on every page of your website. This not only boosts SEO, but also makes it easier for a potential customer to contact or visit your business.  We recommend more than this of course for a website needs a UX focus but these are the basic tips.  


Marketing Tips by YouDirectories

Mobile Friendly

One of the biggest mistakes your business can make is not optimising its website for mobile. 50% of local searches are carried out on mobile devices. If a potential customer attempts to access your website via mobile but is interrupted by pages not loading, sizing issues or the inability to find information, they are more likely to go back into search until they find one of your competitors.

70% of mobile searches lead to online action within an hour. Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. Why? Because mobile users are on the go. When a consumer grabs their smartphone to search, they have a specific intent in mind.  



Marketing Tips by YouDirectories

Visual Content

A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Consumers today are attracted to photos and engaging videos, they also help to boost website SEO and improve visibility for local listings.

Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.

According to Brightcove, video on social sites generates 1,200% more engagement than texts and images.  Imagine what this could do to your business listing on a directory site?  But you need the right sort of video so talk to us to get it right.  



Marketing Tips by YouDirectories

Don’t ignore reviews
If you want your business to appear prominently for localised searches, then you will certainly need to consider how your customers are able to leave reviews for your business online. The importance of accumulating genuine and honest reviews is increasing.

People are looking for reviews on local businesses to determine if they are exactly what they want or try somewhere else. Customers are now sensitised to write reviews and publish them, especially after a positive service and experience.  

For 7 out of 10 consumers, positive reviews inspire trust. This highlights just how important they are for a local business, and it’s clear that reputation management is something that cannot be ignored.


  Marketing Tips by YouDirectories

Over 20% of searches on Google today are from users who are looking for local information and 97% of all consumers are going online to look for local companies. Using the above tips can really help to engage your customers. 83% of people doing online local searches then continue with a number of actions offline such as phone calls, emails, visits or even purchases. What’s interesting is how consumers are researching online but buying locally.   Contact us to discuss how we can help you enhance your customer engagement using the above great tips and much more!

Follow the YouCom Direct news posts to see the next developments.

Our Twitter news

Our Tumblr news

Our Pinterest news

Our LinkedIn news


Glossary: UX – User Experience SEO – Search Engine Optimisation

Required reference: YouCom Direct News Article, April 2017, London, ‘Local Marketing Tips’.

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