Copywriter: Matt Roberts, Group Account Director, YouDirectories
Copywriter: Lee Bratton, Senior Account Manager, YouDirectories
review campaign is critical to marketing your service. Also consider other review platforms such as Facebook, Feefo, Trustpilot and social-marketing channels such as a well-managed Twitter program (YouDirectories have over 18,000 followers with high engagement for each tweet).
Copywriter: Matt Roberts, Group Account Director, YouDirectories
Copywriter: Lee Bratton, Senior Account Manager, YouDirectoriesMany local business’s today are overwhelmed by the variety of local marketing choices available across desktop, mobile and tablet platforms. Many don’t know where to start which is where these marketing tips help. At YouDirectories, we understand how every local business is trying its utmost best to attract as many local customers as possible. We can help businesses outperform their competitors through local search optimisation and directory advertising. Accurate & Accessible Information One of the most important aspects of local search is ensuring that your businesses information is consistent, accurate and accessible throughout the web.
- 50% of business owners have listings for their business that are not accurate.
- 70% of business owners say they don’t have the time to manage listings on all of the sites that consumers use.
- Only 23% of business owners have a good sense of how listings drive traffic to their business.
Copywriter: Aqsa Muzaffar, Freelance EditorWhen it comes to cuddling up with your favourite thing in the world, brands want it to be something that they sell. An American Express study revealed that 70% of shoppers spend 13% more with businesses that provide exceptional customer service. Every company wishes to have an increase in revenue but how does one know the value of the customer service provided by their business? Mystery shopping companies send unbiased individuals into stores to provide feedback on key areas of the customer shopping experience. These can include:
- Interaction of staff with shoppers
- Types of products shown
- Types of services offered
- Speed of service
- Store features such as security, cleanliness, store location or ease of access.
- Opening and closing of the sale and compliance with company standards.
- Increased customer satisfaction
- Increased sales/profits
- Employee satisfaction. Once an employee acknowledges their role in helping create a happy customer they can benefit from a morale boost. A new-found sense of confidence will make going the extra mile second nature.
- Any deficiencies in the customer experience can be resolved before they are seen by actual customers.
- Reduction in the cost of advertising.
Copywriter: Matt Roberts, Group Account Director, YouDirectoriesFor the first time in 50 years, Myanmar had their first civilian leader, elected by the people. Gambia banned child marriage in 2016 along with Tanzania. Plus, the pan-African parliament gave their endorsement to a ban on female genital mutilation (FGM) across Africa. These are most certainly good things to smile about. A WHO report showed that since 2000, worldwide deaths caused by Malaria have declined by 60 per cent! Deaths caused by AIDS have also fallen by 45 percent. Mothers dying in childbirth have decreased by 44 percent since 1990 and infant deaths have fallen by 50 percent too. We undoubtedly live in the best of times. Did you know from 2016, people can now expect to live seven extra years on average compared to those born in 1990? The WHO also told us in 2016 that measles has been wiped out from all the Americas and that polio could be wiped out within a year! And in western countries, incidents involving colon cancer, dementia and heart disease are all decreasing. So, we can look forward to healthier times too it seems. How about those cute fluffy animals for you animal lovers out there? Well, more than 20 economies have agreed £5.3 billion to conserve the world’s oceans. 2016 saw Wolves reintroduced to Europe (umm, shouldn’t this be in the list of bad things?) and the big bad grizzly is back in Yellowstone national park! Plus, green sea turtles, humpback whales and giant panda’s are now all finally off the endangered species list whilst the number of tigers in the wild rose for the first time in 100 years – How great are we for finally getting our act together to protect the creatures we share this planet with!? These positive things we don’t usually get to hear. The media seems to be full of doom and gloom. But take the environment for instance. For 3 years now, worldwide Co2 emissions did not rise at all. China has decreased use of coal since 2014 and India has announced no intention to build new coal plants for the foreseeable future. Acid pollution is at the lowest level since the 1930’s and guess what!? The Ozone hole (remember that?) continues to shrink from our great efforts to do something about it and is expected to be fully healed by 2050. 🙂 How about money? Well, the amount of people below the poverty line fell by 10 percent for the first time ever. In the last 26 years, over 1 billion people have escaped severe poverty. In the UK, the average household income grew at its fastest rate for the last 15 years. Plus the numbers employed is at a record high of 75 percent (although this is weighted heavily against the young with most unemployment being seen among University graduates and younger people). We also had the introduction of the national living wage to address inequality. With the growth of digital media, we’re also able to go shopping at any time on any day, in any place. Meaning we rarely go without things we want. How lucky are we to live in this age? At YouDirectories, we try to be just as positive with others. We decided to send our clients, suppliers and mystery shoppers a free ‘Seize the day’ calendar of daily motivational quotes and positive sayings. Because we understand that when good people come into your life we will all contribute to a happier, stress-free world, if we communicate and stay in touch with others instead of losing good friends. We asked our large online community if you knew what the most important thing in life is and gave you this video clip from the heart-warming comedy Holy Man which contains the answer: https://youtu.be/AmswCLO11ic We invited you all to enter a competition to win a copy of this DVD. Entrants simply had to tell us what they live by to lead a positive life. Here are the winners and all will receive a free DVD of this Hollywood film! ‘Make them understand with love.’ – Safia Qureshi’s words to her daughter Amber. “In all interactions, I process life and people with this!!!” says Amber. “For a good happy life, I live by smiling at everyone, engaging with strangers, selflessly helping others and making sure my family and friends are happy around me. This genuinely makes me happy ” – Leyla Preston, Brand Ambassador and Chief Editor of Motherhood Diaries. Read more from her blog here: http://www.motherhooddiaries.com/about-us/ “My motto is ‘Do what you love, love what you do’. Try to make most of your life about the things that you really enjoy and love and put effort and love into those things too.” – Petra Robertson editor of A Mum Reviews. Read more from her blog here: http://amumreviews.co.uk/about/ “Not every day is good but there is good in every day” – Sabina Green editor of MummyMatters Read more from her blog here: http://deepinmummymatters.com/who-is-mummy-matters/ “Try to live each day by the laws of love, the love of family, the love of friends, the more love we put out into the world the more we get back, in life, love, business, just use love and always remember and I mean always, You are good enough and never let anyone try to tell you differently” – Mandy Charlton, Travel and Commercial Photographer See her beautifully professional photos here: http://www.mandycharltonphotographyblog.com “I live by always being honest not just to my family but anybody that I talk too and spending more time with my family.” – Amy Bryant, Kentucky, USA. “I live life to travel to spend my days enjoying the time I’m not at work, enjoying time with my 9 year old. This year I’m enjoying taking him to Disney World Florida. As a surprise :)” – Lucy Greens And here’s a few more inspired words to hopefully restore some positivity to all of us; “A diamond is just a piece of charcoal that handled stress exceptionally well.” – Unknown “Do what you can, with what you have, where you are.” – Theodore Roosevelt “Let your hook always be cast. In the pool where you least expect it, there will be fish.” – Ovid “To love deeply & be loved in return, that’s a rare gift from God, everything else is just packaging.” – T. Tolis “Trust in your dreams, for in them is hidden the gate to eternity.” – Kahlil Gibran Follow the YouDirectories news posts to see the next developments.
Copywriter: Senior Account Executive, YouDirectories
Photo Credit: Master Benjamin Fryatt, son of Louisa Fryatt (with a little help from Daddy)When is a pumpkin not a pumpkin? When you drop it; then it’s squash! 🙂 Pumpkins are pretty hard to ignore. After all they are huge and a lovely bright orange. You can find them just about everywhere this time of year, from your front porch to your daily latte. In the spirit of Halloween celebrations, we asked our mystery shoppers to enter a competition with us. We want to thank everyone who took part, we had a lot of fun looking at all the ways people can carve a pumpkin! There were scary pumpkins and funny pumpkins, pumpkins with amazing animals carved and pumpkins with bugs on top, even a pumpkin that looked like Peppa Pig! They were all absolutely brilliant, we found it very tough to pick a winner, but we had to choose. The winners are as follows:
(don’t forget to click on the image to see a photo description)First Place – Olivia Hack for this outstanding tiger. Olivia is one of our elite mystery shoppers, if you want to know more about becoming an elite mystery shopper contact me via the website contact form. Olivia wins £25.00 Second Place – Viki Marden, this one scared us! Viki wins £10.00 Third Place – Rebecca Morgan, we couldn’t resist Maya Morgan’s adorable smile (while trying to look spooky) and the amazing effort that she did on this pumpkin. Maya wins herself £5.00 to spend on her favourite sweets (with mummy’s approval of course!) Competition’s don’t have a fourth place, but we have a Group Account Director Special Award and that goes to Jemma McGowan for a Poppy Day Memorial pumpkin in honour of our fallen heroes. The special award wins £7.00
Congratulations to the 4 winners!Here are a few other entries that were on our shortlist but just missed out. The Larkin family made this one; “Luka and Mario loved carving pumpkins but it turned the pumpkin’s stomach.” (Luka showed her brother a thing or two when it came to pumpkin carving, but Mario added the boys touch of sauciness to this dinner guest) Mystery Shopper Eileen Teo’s daughter Caitlin made a scary yet cute cat: Mystery Shopper Eileen Teo’s son Kieran created this one, the triangle eyes are great: Mystery Shopper Emma Easton, very scary!: Mystery Shopper Florinela Nedelcu, cute kitty, the whiskers are great: Mystery Shopper George Laws, the eyes make this one look extra evil: Mystery Shopper Georgia Knight, the crosses above the eyes look like stitches eeeeek!: Mystery Shopper Jacinta Zechariah, such an excellent effort: Mystery Shopper Katie Shacklock, the bug on top is just class: Mystery Shopper Katy Mitchell, the one on the left looks afraid of the one on the right haha: Mystery Shopper Kerrie Haywood, wicked witch: Another one from Kerrie Haywood, outstanding effort: Mystery Shopper Lauren Hulme, this was made by her husband for their daughter who is Peppa Pig crazy: Mystery Shopper Leyla Preston, we loved this small cute pumpkin: Another one from Leyla Preston, scary pumpkins: Mystery Shopper and first prize winner Olivia Hack, this was another entry that was submitted, the hat and broom are awesome: Mystery Shopper Petra Robertson, not a pumpkin but we loved this entry. Petra makes Portuguese Pumpkin Jam: Mystery Shopper Shane Walker, the eyes stand out: Another one from Shane Walker, we love the teeth: One more from Shane Walker, this one made us laugh: Mystery Shopper Tamsin Mathias, spoooookyyyy: Mystery shoppers are keen market researchers and online media experts who undertake a variety of work for our clients and those of our parent company YouCom Media. Work includes online questionnaires, qualitative studies, focus groups, product reviewers and many more ad-hoc market research work which assists us in supporting our clients and their brands. We have tens of thousands of online followers and enjoy building a fun online community of new friends and valued members. This year we look forward to sending all Elite mystery shoppers a beautiful motivational calendar which will be our next event following the Halloween Pumpkin Carving 2016. Thank you everyone! Follow the YouDirectories news posts to see the next developments.
Copywriter: Sam Jones, PR Assistant, YouCom Direct
‘Millennials’ say it’s OK to look different to others. By the end of 2016, they will outnumber baby boomers. Many marketing managers rely on the baby boomer consumer segment because they have higher spending power and equity. Millennials on the other hand are the opposite averaging just 3 years in a job before moving on versus the baby boomer average of 7 years and of course they have less to spend. By the end of 2016, the U.S. Census Bureau predicts that Millennials will “…number 75.3 million, surpassing the projected 74.9 million Boomers.”
Many Millennials are still unemployed, despite a growing job market. Fifty-three percent of HR managers stated it to be difficult finding and retaining millennial talent. One reason could be a more demanding attitude with a wish-list regularly including;
Flexible work schedules
More ‘me time’ on the job
Nearly non-stop feedback and career advice from managers.
They also want to be “No Collar Workers” and wear jeans to work
Open space without walled-in offices.
Regular pay rises regardless of merit
If baby boomers are soon outnumbered by the above millennials, what does this mean for brands? There are less Millennials in work than their baby boomer parents, with less disposable income on average. Millennials are up on technology which bodes well for brands adapting to ever changing developments as well as brands looking to sell online and tech items. But millennials aren’t very good team players and are not as loyal employees as Baby Boomers. All brands need to develop contingency plans now, ready for this shift in power as the baby boomers fall from grace and favour. Saviour may yet come from an unexpected source, a hybrid between a baby boomer and a millennial. The demographic referred to as generation X.
Follow the YouCom Direct news posts to see the next developments.
Millennials – Also known as the Millennial Generation or Generation Y, are the demographic that follows Generation X. For more Info: Click Here.
Generation X – often abbreviated to Gen X, is the generation born after the baby boom following World War II. For more Info Click Here.
Baby Boomers – The Baby Boomers are the generation born following World War II. For more Info: Click Here
Required reference: YouCom Direct News Article, Jun 2016, London, ‘Dominant Millennials’.